Every time I see someone who looks interesting, I notice he or she is wearing a badge with a blue neck strap, indicating SXSW Film. And whenever I see any full-grown men with fedoras and/or ponytails, lugging full-sized, 15-pound X-ArcadeTM Two-Player Joysticks, they are wearing badges with orange neck straps, for SXSW Interactive. I have an orange neck strap, and want so badly to have a blue one.
South by South-BEST! (Todd Levin in TMN)