How do you achieve a state of transcendent YES!-like excitement about your job? Brainwashing is recommended. Gitomer himself read Napoleon Hill’s 1937 classic of delusional thinking — Think and Grow Rich — over 100 times in one year and watched the same motivational video five days a week plus weekends. While reading the gurus and reciting the prescribed self-affirmations, it helps to cut off contact with the outer world. In particular, Gitomer says, don’t watch the news. It’s all “negative” anyway.
Fake Your Way to the Top! (Barbara Ehrenreich)