A new department store floor has been set up in trendy Shibuya to cater exclusively to gyaruo — boys who want to mimic the fashions of gyaru, the straw color-haired, flamboyantly dressed young women who frequent the Tokyo district.
Store opens for guys seeking to wear gyaru fashions (Mainichi Shimbun)

More:
- What is “Gyaru”? (Compass)
- Kogal + Gyaru (Wikipedia)