The burger chain’s TV commercials are even racier than the print ads. In one spot, a man and a woman eat Quarter Pounders, and close-up shots of the woman’s neck and mouth are interspersed with images of fireworks and spraying water. The actors suck their fingers. The voice-over says: “You can feel it. Thicker. You can taste it. Juicier.”
A series of lighthearted print ads in trendy magazines lay out scenarios in which beef saves the day. In one, a young man frets that five women he has met online want to go out on dates with him the next day. The ad offers some solutions: Hire four friends. Split up the meetings. Or “have enough beef tonight” so he “will be able to handle five princesses tomorrow.” The ad urges readers to “inject protein and vitamins into your trendy body” by eating the Quarter Pounder.
Sex, Skin, Fireworks, Licked Fingers — It’s a Quarter Pounder Ad in China (Wall Street Journal, via Morning News)
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