Classical watches display time, but can hardly do anything else. This limitation is artificial: for instance several people confessed to be often in want of mustard…and what is the point of knowing time if you cannot get mustard?
The concept of mustard watches comes from this basic observation. They combine the advantages of watches and mustard pots: a quite accurate display of time together with the critical amount of mustard sufficient to cope with emergencies.
Mustard Watches: An Intergrated Approach to Time and Food (via Grow-a-Brain)
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