I was reading an article on digitally resurrecting a dead singer’s voice and making it sing a song he never heard in his lifetime and this bit caught my eye:
Not only does Roesler act as business medium for Errol Flynn, Buddy Holly and Bogart, but he also represents sports stars (Babe Ruth, Rocky Marciano) and historical figures (Mark Twain, Malcolm X, Amelia Earhart). The digital offers coming in these days have eye-popping potential, he said.
“These stars are brand names,” he said, “and this is the ultimate brand extension.”
Now the brand extensions include entire feature-length films, such as the steady stream of project proposals for [James] Dean, who died 50 years ago this September.
“We keep turning down new movie offers,” said Roesler, who handles the vast licensing duties of the Dean estate. “All of them would star ‘digital Deans.’ One of the offers was for an action-adventure movie costarring Marilyn Monroe.”
Is it just me, or is this a little creepy?
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